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Associate Social Media Director  
Social Media Management
Ad Agency Account Team
Atlanta

Associate Social Media Director

Description

  • Work closely with the Account Services, Digital and Social Media Community team members to plan, execute and optimize social marketing campaigns
  • Effectively present strategic and tactical plans to clients, staff and internal teams
  • Analytical ability to extract insight/actions from social data and relate back to client’s business goals
  • Consistently monitor and optimize content, communication and technology mix by working closely with the VP, Insights and Analytics
  • Research and build pilots on emerging platforms
  • Ensure compliance standards are met in all social marketing activities
  • Manage relationship with key platforms, including Facebook, Twitter, Pinterest, Instagram and Google+
  • Work with Media agency partners to create and manage paid efforts on social platforms
  • Effectively lead and define social media strategy
  • Manage teams who are handling listening, responding, analyzing, moderating social platforms (Facebook, Twitter, Pinterest, YouTube) 

Desired Experience:

  • Bachelor of Arts degree in marketing, advertising or related field required. 
  • Minimum 5-7 years of social marketing experience required - agency preferred
  • Strong knowledge of the social media ecosystem and understanding how to effectively manage a social community for our clients
  • Excellent writing and oral communication skills
  • Ability to understand clients’ brand tones and translate that into effective social posts that drive engagement 
  • Advanced creative writing experience 
  • Strong project management skills with ability to create project plans and manage through seamless execution 
  • Ability to work with a cross-functional team to guide development of editorial calendar 
  • Analytical expertise in assessing social media trends and campaign analysis 
  • Ability to adapt, learn quickly and be resourceful 
  • Experience using social media analytics & publishing
  • Food & Beverage experience is a big plus

Search handled by Nancy Gamble

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